Anyone who has experience in pulling off engaging and fun consumer events will probably tell you the same thing. No matter how great a plan looks on paper, on the day, it’s the human touch that often dictates whether it sinks or swims.

If you haven't yet heard of the fitness app SKWOD, you are definitely going to in the very near future. WINK had the pleasure of talking to Jacob Turner to explain to us why SKWOD is the next best thing for the fitness industry;

We are lucky enough to be directly involved in supporting this amazing cause, and some incredibly lucky WINK team members (Isaro, Pete, Sarah, Robyn, Shaun and Sandra) got to stand by Sir Richard Branson and spread the message.