We had over 50 models working at the Grand Prix 2018 for various brands.

In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.

While we all understand the power of social media to connect on a global scale, it has become a viable way for scouts to find and connect with models. In December 2014, IMG models launched the “We Love Your Genes” program which includes an Instagram account dedicated to scouting models on the social media platform using the hashtag #WLYG. And with the travel restrictions imposed because of the pandemic, scouting models on Instagram may become the new normal.