INK Models, with its roster of talented models and influencers, has created stunning video ads for some of the most iconic global brands, including 7-Eleven and McDonald's, capturing the attention of audiences worldwide.

#backyourself is an initiative by WINK Models for all people, but especially young women, to build a healthy self assessment and to be a positive force in their own lives.

Anyone who has experience in pulling off engaging and fun consumer events will probably tell you the same thing. No matter how great a plan looks on paper, on the day, it’s the human touch that often dictates whether it sinks or swims.