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In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.
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We have already seen increase in brands wanting to feature Australian indigenous models as well as models of Asian, African, Pacific Islander and Middle-Eastern decent. We're excited to see how brands in Australia will continue respond to this refreshing outcry from their customers for more ethnically diverse models.
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Introducing, to those who don't know her, Carly Gordon of WINK Melbourne. Carly is a self-expressed Melb-aholic who has made her mark in the blogging industry. We were curious about Carly's Melbourne life so decided to ask her a few questions...
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INK Models, with its roster of talented models and influencers, has created stunning video ads for some of the most iconic global brands, including 7-Eleven and McDonald's, capturing the attention of audiences worldwide.