In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.
So you’re planning to commission a commercial photographer to shoot some images for you... but where do you start? The best way to kick off is to share a thoughtful and detailed brief with your shortlist of preferred photographers. Providing a good brief is the best way to help them ascertain if they can capture your creative vision and communicate it effectively on your behalf.
Are you interested in improving awareness of your business? Have you thought of collaborating with model influencers? Influencer marketing has proven to be one of the great marketing strategies for reaching out to and getting engaged with an online audience.
Creative agency Taboo pulls off one of Sydney's most incredible consumer events with WINK Models at their side.
WINK Models micro influencers were engaged by Skye and Lach to create organic content on their social media accounts
World leading beverage company, SanPellegrino, have relied on WINK Models to provide the highest calibre promotional models and brand ambassadors at their events for the past 5 years.
Authenticity plays a big part in the advertising industry and we are seeing more and more briefs come across our desks for real families. Luckily, we have just that!
Check out our case study on the launch of Beauty Blender with two of our exceptional promotional models.
Need to book a model at the last minute? No, you don’t need to trawl Instagram for hours messaging self-represented models hoping to hear back. You don’t need to spend hours on the phone to various agents around town, explaining your brief over and over again. WINK has your back, as well as a solution to booking a model in last minute.
One of the greatest social media phenomena of all time was arguably the failed Fyre Festival in 2016. Read all about how this changed the influencer marketing landscape here.
What is a mega influencer and how is a macro influencer different? More importantly, what are the pros and cons for brands who want to work with either? Fin the answer here!
Do you want to find the best female fitness models and influencers for your particular sports brand? Read our top tips here!
Where were you the day an egg broke the internet and became more popular than Kylie Jenner’s new-born baby? Click to find out more about this social media phenomenon!