Rebel Sports worked with Wink Models to cast a real family for their Mother’s Day 2024 campaign.

We have already seen increase in brands wanting to feature Australian indigenous models as well as models of Asian, African, Pacific Islander and Middle-Eastern decent. We're excited to see how brands in Australia will continue respond to this refreshing outcry from their customers for more ethnically diverse models.

Introducing Sydney's Alie to the #BackYourself movement!