So you’re planning to commission a commercial photographer to shoot some images for you... but where do you start? The best way to kick off is to share a thoughtful and detailed brief with your shortlist of preferred photographers. Providing a good brief is the best way to help them ascertain if they can capture your creative vision and communicate it effectively on your behalf.

Meet WINK's Diana who will be gracing your TV screens for this season of The Great Australian Bake Off.

Rafael is one of the most experienced creatives in the global advertising industry and feels strongly towards representing more diversity in our advertising. Take a look at what he has to say!