In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.

Toblerone's latest activation featuring WINK Models was a sweet success! The event was held at Chadstone Shopping Centre in Victoria, where guests were treated to the new Toblerone Pralines chocolate, served by Toblerone's brand ambassadors, WINK talent Liv and Abwi.

Take a look at our interview with Jen Morilla aka The Social Girl Traveler!