While we all understand the power of social media to connect on a global scale, it has become a viable way for scouts to find and connect with models. In December 2014, IMG models launched the “We Love Your Genes” program which includes an Instagram account dedicated to scouting models on the social media platform using the hashtag #WLYG. And with the travel restrictions imposed because of the pandemic, scouting models on Instagram may become the new normal.

Rebel Sports worked with Wink Models to cast a real family for their Mother’s Day 2024 campaign.

Take a look at how WINK rocked the 2016 VFNO!