In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.

WINK beauty, Rachel Kim Cross, has featured in YUME Mag titled Crave You! Check out her stunning photos below;

Are you looking for a way to increase consumer engagement with your brand? Find out how brand ambassadors could help! Visit our website for more info.