Model

How Much Does It Cost to Book an Influencer?

In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.

Model

How To Write the Perfect Commercial Photography Brief

So you’re planning to commission a commercial photographer to shoot some images for you... but where do you start? The best way to kick off is to share a thoughtful and detailed brief with your shortlist of preferred photographers. Providing a good brief is the best way to help them ascertain if they can capture your creative vision and communicate it effectively on your behalf.

Model

How to Increase ROI by Booking a Model with Influence

Are you interested in improving awareness of your business? Have you thought of collaborating with model influencers? Influencer marketing has proven to be one of the great marketing strategies for reaching out to and getting engaged with an online audience.

Disabilities

Interview // Model Rhiannon Tracey

Rhiannon chats to WINK HQ about her struggles, triumphs and tricks to survive in a world obsessed with social media.

Model

Case Study: Bonds

WINK Models shoots weekly with the iconic Aussie brand

Model

Meccaland 2019 is going down in history as the “Coachella of Beauty”

Creative agency Taboo pulls off one of Sydney's most incredible consumer events with WINK Models at their side.

Influencer

Skye and Lach engage WINK Models Influencers to launch sunglass range

WINK Models micro influencers were engaged by Skye and Lach to create organic content on their social media accounts

Brand Ambassador

SanPellegrino rely on WINK Models for the best Brand Ambassadors

World leading beverage company, SanPellegrino, have relied on WINK Models to provide the highest calibre promotional models and brand ambassadors at their events for the past 5 years.

Beauty

Liv Rian for Chadstone Shopping Centre

We're super excited to share these images of Liv Rian from a recent Chadstone Shopping Centre campaign showcasing the best festival looks.

Model

Why booking real families and real couples gets you the best content

Authenticity plays a big part in the advertising industry and we are seeing more and more briefs come across our desks for real families. Luckily, we have just that!

Beauty

Case Study – How WINK successfully helped to launch Beauty Blender in Australia

Check out our case study on the launch of Beauty Blender with two of our exceptional promotional models.

Model

How do I become a model?

We have the tips on how to get some shots taken BEFORE you apply to agencies.

Model Tips

The casting process explained

The casting process can be a tricky one to get your head around, so we've explained in much simpler terms!

Model Tips

Need to book a model at the last minute?

Need to book a model at the last minute? No, you don’t need to trawl Instagram for hours messaging self-represented models hoping to hear back. You don’t need to spend hours on the phone to various agents around town, explaining your brief over and over again. WINK has your back, as well as a solution to booking a model in last minute.

Events

Fyre Festival: With great influence comes great responsibility

One of the greatest social media phenomena of all time was arguably the failed Fyre Festival in 2016. Read all about how this changed the influencer marketing landscape here.

Influencer Marketing

Partnering with mega vs macro influencers: Pros & Cons

What is a mega influencer and how is a macro influencer different? More importantly, what are the pros and cons for brands who want to work with either? Fin the answer here!

Fitness

3 tips for working with sports models & fitness influencers

Do you want to find the best female fitness models and influencers for your particular sports brand? Read our top tips here!

Influencer Marketing

What we’ve learned from The Egg that broke the internet

Where were you the day an egg broke the internet and became more popular than Kylie Jenner’s new-born baby? Click to find out more about this social media phenomenon!

Head Office

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  • Darlinghurst
  • NSW 2010, Australia

  • +61 (2) 8005 4388
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