While we all understand the power of social media to connect on a global scale, it has become a viable way for scouts to find and connect with models. In December 2014, IMG models launched the “We Love Your Genes” program which includes an Instagram account dedicated to scouting models on the social media platform using the hashtag #WLYG. And with the travel restrictions imposed because of the pandemic, scouting models on Instagram may become the new normal.

Check out our case study on the launch of Beauty Blender with two of our exceptional promotional models.

WINK Models brings to life the vibrant visions of TK Maxx: embracing fashion that speaks to everyone and exploring a world where individuality meets unbeatable deals, setting the stage for a season of style like never before.