What do your website and social media profile have in common?

One single look at either will INSTANTLY showcase your brand’s core values.

In order to emphasise the importance of diversity, more and more brands are choosing to showcase a variety of looks in their campaigns to demonstrate their brand values.  Amid falling sales and negative press attached to lack of diversity, we’ve seen brands like Victoria Secret make unexpected model choices to pivot their image by integrating brand ambassadors from Asia, like Yang Mi and Zhou Dongyu.

“Amid the COVID-19 pandemic and despite massive changes in people’s lives, the demand for more diversity in visual communications has only increased,” said Dr Rebecca Swift, Global Head of Creative Insights at Getty Images as reported by B&T Magazine. 

Nearly 80% of respondents to a new global survey have said it isn’t enough to have people of various ethnicities, backgrounds, and appearances in advertising but that they expect companies to do a better job at capturing people’s true lifestyles and cultures.

We have already seen an increase in brands wanting to feature indigenous Australian models as well as models of Asian, African, Pacific Islander and Middle-Eastern descent. We’re excited to see how brands in Australia will continue to respond to this refreshing demand from their customers for more ethnically diverse models.

1. Sue Kang

Sue is a Sydney based model, Instagram influencer and lawyer. She has completed a Bachelor of Arts and Law, and is currently completing her Masters in Law. Fluent in English and Korean, Sue has been with WINK Models since 2014, and has worked with 2XU, PE Nation, Jaggad, Tree of Life, Pedestrian TV, Destination NSW and PADI.

2. Joseph Plumb

Joseph is a Sydney based male model with 7 years of experience in the industry. He has worked with Moncler, 2XU, JD Sports, Glue Store, The Iconic and Asics. When he isn’t spending time in front of the camera, he’s standing behind it as he works part time as a videographer. Fun fact: Joseph is a self-taught hip hop dancer.

3. Roda Alfred 

Roda is an experienced model who has participated in a range of runway, e-commerce and editorial shoots. She walked the runway for Melbourne Fashion Week and the Virgin Australian Fashion Festival and has appeared in campaigns for BONDS, iD Magazine & ByJude.

4. Abwi Deng

Abwi is a Sudanese model living in Melbourne, Victoria. Abwi loves playing football in his spare time, and has become quite the pro. He has featured in several TVC’s, catwalks, and campaign shoots, with brands such as Austico Apparel.

5. Yuan Lin

Yuan has been working as a model for nearly a decade. Currently she is based in Sydney, however she has worked internationally in Milan. Yuan is a native Chinese speaker but is also fluent in English, Cantonese, Mandarin and French. She has worked with many brands including, Canturi, Nude by Nature, Swarovski, Napoleon Perdis, Leon & Lin, Glue Store and Bumble. Yuan has a following of over 24,000 followers on Instagram, where she shows off her love for fashion, fitness and food.

6. Gaetan Rodrigues

Gaetan is an international model from France, currently based in Australia. He is tall and commands a room as soon as he walks in, which is probably why he books 80% of castings he attends. He has worked with Specsavers, Brando and Uber.

7. Melissa Stingley 

Melissa is an experienced model able to adapt her look for any situation. Originally from Germany, with African-American heritage, Melissa is now based in Sydney. Melissa is highly experienced in editorial shoots, swimwear shoots, lingerie shoots, fitness modelling and walking the runway. You may have spotted her in a recent Rebel Sport campaign or from Tony and Guy’s recent TV commercial.

8. Ellen Champion

Ellen is an Indigenous model who trained at the Perth Modelling Academy in Western Australia where she is currently based. Ellen is definitely one to watch as she has been to over 25 castings in the last month, and has proven that her young age does not stop her from being a professional.

9. Yaro Sanga

Yaro is a triple threat. She is a model, actress and Instagram influencer. Yaro joined WINK in early 2020. She has since worked with Staple Swim, Glassons, Sabo Skirt, Pepper Mayo, Verge Girl, Nast Gal, Factorie and General Pants. Yaro has also appeared in a Gatorade TVC, an Optus commercial, and even featured as an extra on Seven Network’s Back to the Rafters.

10. Michael Le

Michael has been with WINK Models since 2018, however he has been in the modelling, acting and fitness industry for a decade. Some brands Michael has worked with include; Westfield, Ebay, Rebel Sports, Aldi, Chatswood Chase, The Cancer Council and LG. Notably, Michael recently competed in a fitness modelling competition (winning 1st place).

For more information, pleases email [email protected] or call 8005 4388