We have already seen increase in brands wanting to feature Australian indigenous models as well as models of Asian, African, Pacific Islander and Middle-Eastern decent. We're excited to see how brands in Australia will continue respond to this refreshing outcry from their customers for more ethnically diverse models.

In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.

Wink talent Baatile was selected to shoot the Nude By Nature Summer Glow Up campaign featuring the brand’s 100% clean, 100% natural, no nasties beauty.