In November 2015, Bauer Media played host to one of the hottest sporting events in Sydney, The Polo in the City, and our models Sophie Ella and Joseph Plumb, were there to offer their support and beautiful faces

While we all understand the power of social media to connect on a global scale, it has become a viable way for scouts to find and connect with models. In December 2014, IMG models launched the “We Love Your Genes” program which includes an Instagram account dedicated to scouting models on the social media platform using the hashtag #WLYG. And with the travel restrictions imposed because of the pandemic, scouting models on Instagram may become the new normal.

Simon Bloomfield is a renowned expert in the creative field. Read on for his opinion on the need for diverse talent in advertising.