In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.

How far in advance do you need to book a model? How do you deal with no-shows on the day of the shoot? Get the advice you need on our website.

WINK's recent #backyourself campaign inspired one of our beautiful models Amy Ruddick to give us insight on her recent trip to Nepal and India. Words by Amy.