In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.

Hosted by celebrity gossip guru and standout personality from The Apprentice, Richard Reid, the 2016 CommsCon Awards was a night filled with talent from across the PR and digital media industry.

We chatted with Tamara Meyer, a WINK sports model, on her role in TM Fitness.