Take a look at how WINK rocked the 2016 VFNO!

One of the greatest social media phenomena of all time was arguably the failed Fyre Festival in 2016. Read all about how this changed the influencer marketing landscape here.

In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.