To launch their limited Premium Seamless Version 5 Collection STAX asked Wink to execute

In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.

Unless you have been living under a rock all year or don't follow the funniest You Tube videos, you would have heard of the new comedy act, SketchShe.