WINK's recent #backyourself campaign inspired one of our beautiful models Amy Ruddick to give us insight on her recent trip to Nepal and India. Words by Amy.

Here at Wink we have a diverse pool of talent that are not just fabulous in front of the camera but on screen as well

In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.