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So you’re planning to commission a commercial photographer to shoot some images for you... but where do you start? The best way to kick off is to share a thoughtful and detailed brief with your shortlist of preferred photographers. Providing a good brief is the best way to help them ascertain if they can capture your creative vision and communicate it effectively on your behalf.
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When you show up for a casting or a meeting, what are your expectations? What are your expectations for the person(s) you’re meeting and what expectations have you placed upon yourself?