Models can be expected to do their own hair and makeup to some extent. But remember not to overstretch your talent! Read about how to strike a balance on our website.

In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.

Written by marketing professional from mens' fashion brand, Ivette.