August: Tradies National Health Month
WINK partnered with the Australian Physiotherapy Association to help promote Tradies National Health Month. A typically male dominated industry, the importance of full body health and safety can often be forgotten. Through the month of August, the Australian Physiotherapy Association in conjunction with WINK worked to promote body health and safety tips for tradies.
WINK saw 30 of our handsome gents acting as Tradies in Martin Place, Sydney for live coverage on Sunrise and in the Daily Telegraph. We also saw 15 more gents working out safely and strengthening their bodies in Melbourne with coverage in the Herald Sun and on Channel 7’s news. Our male models had some fun dressing as tradies and took advice from the experts, heralding a new importance on the wellbeing of tradies and their hardworked bodies. You can view some of the coverage here, with Bupa helping raise further awareness.