In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.

Social conversations and online content go a long way in converting consumers. Are you aware that over 60% of marketers globally work with about ten or more influencers on their campaigns?

A simple guide to measure yourself correctly!