In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.

We sat down with our very own Suzannah Dickson, an incredibly talented model and makeup artist, to gain a few tips and background knowledge on the cosmetic world.

Emily K was selected for Manicare's latest beauty campaign in Australia and New Zealand.