In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.

Introducing, to those who don't know her, Carly Gordon of WINK Melbourne. Carly is a self-expressed Melb-aholic who has made her mark in the blogging industry. We were curious about Carly's Melbourne life so decided to ask her a few questions...

We are so lucky to have such a popular Santa in Shane Holloway!