In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.

As the spring fast approaches, wedding season is just around the corner. This shoot is nothing short of amazing!

Funday Sweets wanted to sample their new flavours throughout the Australian summer 23/24. Wink promotional models were engaged to interact with the public and hand out packs of Funday Sweets at various locations including Bondi, Coogee, Central Station and Newtown over a 6 month period.