So you’re planning to commission a commercial photographer to shoot some images for you... but where do you start? The best way to kick off is to share a thoughtful and detailed brief with your shortlist of preferred photographers. Providing a good brief is the best way to help them ascertain if they can capture your creative vision and communicate it effectively on your behalf.

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Every successful and professional model will usually bring a bag of basics with them on shoot day. Read our article to find out what you can expect and what you should specify.