Authenticity plays a big part in the advertising industry and we are seeing more and more briefs come across our desks for real families. Luckily, we have just that!

We have already seen increase in brands wanting to feature Australian indigenous models as well as models of Asian, African, Pacific Islander and Middle-Eastern decent. We're excited to see how brands in Australia will continue respond to this refreshing outcry from their customers for more ethnically diverse models.

The casting process can be a tricky one to get your head around, so we've explained in much simpler terms!