So you’re planning to commission a commercial photographer to shoot some images for you... but where do you start? The best way to kick off is to share a thoughtful and detailed brief with your shortlist of preferred photographers. Providing a good brief is the best way to help them ascertain if they can capture your creative vision and communicate it effectively on your behalf.

Gregory Jewellers, an iconic Australian jewellery brand with several boutiques across Sydney and Melbourne, was recently casting for their Christmas campaign shoot, "Feast of Brilliance," to feature in-store, cinema ads, and digital assets.

We want to provide you with the resources to be a truly amazing model here at WINK! Here's the first of many helpful tips to be the best you can be: