In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.

A partnership made in undies, Wink & Bonds produce yet another killer campaign

Wink talent Georgie L was selected to front a new Lanolips campaign for Tinted Lanolin SPF30 Lip Balm in Perfect Nude. The brief was sumptuous glossy lips and the perfect pout!