Words by Simone Murcutt, marketing assistant for WINK Models.

WINK partnered with the Australian Physiotherapy Association to help promote Tradies National Health Month.

We have already seen increase in brands wanting to feature Australian indigenous models as well as models of Asian, African, Pacific Islander and Middle-Eastern decent. We're excited to see how brands in Australia will continue respond to this refreshing outcry from their customers for more ethnically diverse models.