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While we all understand the power of social media to connect on a global scale, it has become a viable way for scouts to find and connect with models. In December 2014, IMG models launched the “We Love Your Genes” program which includes an Instagram account dedicated to scouting models on the social media platform using the hashtag #WLYG. And with the travel restrictions imposed because of the pandemic, scouting models on Instagram may become the new normal.
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We had a huge crew lucky enough to shoot Reebok's latest range and what can we say - we want every piece in the collection.
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Check out our models acting as brand ambassadors as they sample out the new Heineken 3 mid-strength beer!
Building your personal brand with Prosper
We spoke to fellow WINK model, actor and presenter, Prosper Taruvinga, on all things personal branding and business. Here's what he had to say;