Gaye shot for The Iconic and we are in love!

Rafael is one of the most experienced creatives in the global advertising industry and feels strongly towards representing more diversity in our advertising. Take a look at what he has to say!

In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.