While we all understand the power of social media to connect on a global scale, it has become a viable way for scouts to find and connect with models. In December 2014, IMG models launched the “We Love Your Genes” program which includes an Instagram account dedicated to scouting models on the social media platform using the hashtag #WLYG. And with the travel restrictions imposed because of the pandemic, scouting models on Instagram may become the new normal.

Getting that perfect close up shot is critical for jewellery, technology, beauty products and many print campaigns, and that’s where professional hand models come in.

Are you interested in improving awareness of your business? Have you thought of collaborating with model influencers? Influencer marketing has proven to be one of the great marketing strategies for reaching out to and getting engaged with an online audience.