Anyone who has experience in pulling off engaging and fun consumer events will probably tell you the same thing. No matter how great a plan looks on paper, on the day, it’s the human touch that often dictates whether it sinks or swims.

What is a mega influencer and how is a macro influencer different? More importantly, what are the pros and cons for brands who want to work with either? Fin the answer here!

We have the tips on how to get some shots taken BEFORE you apply to agencies.