Check out Sophie getting done up for the Revlon Masterclass Session!

In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.

See how WINK Models sourced Real Families and Real Couples for this Sussan shoot, which showed women together with important people in support networks.