Some of our finest boys were out looking their best for the launch of La Prairie - Rapid Response Booster at the MCA, Sydney!

We have already seen increase in brands wanting to feature Australian indigenous models as well as models of Asian, African, Pacific Islander and Middle-Eastern decent. We're excited to see how brands in Australia will continue respond to this refreshing outcry from their customers for more ethnically diverse models.

Craig looking as sporty as ever in this shoot for Men's Health!