Successful night for WINK at VFNO for 2014!

In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.

The Peroni Capri Beach Club went from the pool to the bar to celebrate the launch of Peroni Nastro Azzurro Stile Capri: the drink of summer, and 15 WINK talent were selected to bring it all to life.