While we all understand the power of social media to connect on a global scale, it has become a viable way for scouts to find and connect with models. In December 2014, IMG models launched the “We Love Your Genes” program which includes an Instagram account dedicated to scouting models on the social media platform using the hashtag #WLYG. And with the travel restrictions imposed because of the pandemic, scouting models on Instagram may become the new normal.

WINK went international last week! Some of our amazing girls got the chance to be involved in Colombo Swim Fashion Week 2016 over in Sri Lanka. We spoke with Lauren Mita about her experience on the trip,

Check out our models acting as brand ambassadors as they sample out the new Heineken 3 mid-strength beer!