In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.

We were lucky enough to have Lester Jones, a very talented director/photographer and creative director at I Dig Your Sole Man, chat with us about his awesome career.

Where fashion meets fitness, Hermes Fit took over Sydney with the help of Wink Models and what an activation...