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We have already seen increase in brands wanting to feature Australian indigenous models as well as models of Asian, African, Pacific Islander and Middle-Eastern decent. We're excited to see how brands in Australia will continue respond to this refreshing outcry from their customers for more ethnically diverse models.
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We interviewed Sibling Agency Managing Director, Mandy Galmes, for our #DiverseTalentMatters campaign and the results were incredible!
Case Study – How WINK successfully helped to launch Beauty Blender in Australia
Check out our case study on the launch of Beauty Blender with two of our exceptional promotional models.