Advice for brands wanting to overhaul their image to be more inclusive, and how to avoid woke-washing

In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.

Our beautiful Cristina Garces has landed the cover of The Wedding Playbook. This issue is filled with fresh ideas and inspiration from real brides, tips for rocking a flower crown on the big day, common wedding questions answered by the experts and your guide to creating the perfect dessert table.