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Canadian Club featured 4 x Wink talent in their Summer 2025 campaigns. Pairing golf and tennis with the beverage, the brand created engaging and season relevant content to share across their social media channels.

We have already seen increase in brands wanting to feature Australian indigenous models as well as models of Asian, African, Pacific Islander and Middle-Eastern decent. We're excited to see how brands in Australia will continue respond to this refreshing outcry from their customers for more ethnically diverse models.