USAGES 

• ‘In perpetuity’

If a brief contains this term, it means that that the advertising of your image from this shoot has no time limit. This is usually the most expensive form of usage, because you’re buying a model’s image forever. It will take them out of future work, so you pay to cover it.

• ‘Global’

Global means that the image can be used all over the world and not capped to any certain territory.

• ‘All media’

This means that the image can be published across all media – online, billboards, magazines, newspapers, television etc. 

TERMS Below are some common used terms in advertising and what they mean. We’ve deciphered some below for you;

• POS – Point Of Sale

This means that the images will be used where the product or service is being sold. For example, table cards in a retail store.

• OOH – Out Of Home

This is anything from billboards and outdoor posters to bus advertisements. Anything outside!

• EDM – Electronic Direct Mail

If you ever see your image used outside of the agreed places, make sure you notify your agent.  

ROLLOVERS Rollovers are when the client wants further use of the campaign after the agreed amount of time. For example, if a model shot with a brand and the purchased 12 months print usage and they wish to use the images for a further 12 months, the client must contact the model’s agent to negotiate a cost to cover the re-use of the images. If you it was agreed to a shoot with in perpetuity usage, rollovers aren’t possible, which is another reason why perpetuity usage tends to be very expensive.

TFP – TIME FOR PRINT TFP shoots are when all parties involved in the shoot are working for free with the images used as payment. The images to come from TFP shoots should ONLY be used for portfolio use and not for any advertising purposes. If they are used for advertising, then further payments will be made from the party that is using the images to advertise their product or service.  Brands cannot use TFP images in any way without paying usage fees.

LENGTHS Lengths are purchased based on the amount of versions the client cuts from the footage taken of you. For example, they could take a 15 second cut and a 30 second cut for an agreed amount of money. Some briefs may say that there is an unlimited amount of cuts, but the rate should reflect this. An example of where you may have seen this kind of thing before are with some TV commercials. In one ad break you may see the full version of a commercial and then in the second ad break, you may see the 15 second cut of that TVC. Rollovers may come through if the client is wanting to add an additional cut.  

EXCLUSIVITY Some brands may want to purchase exclusivity on the talent. This means that models are unable to work with any similar brands. For example, if a model exclusive with Coca-Cola, they are unable to work with Pepsi. This comes at a higher price of course. When models are booked on a job, the client is able to ask them if they have ever worked with any competitive brands. Models are required to disclose any work they have done that may conflict. Depending on the brand and the timing of the work they booked with the competitor – it may or may not be an issue. If models ever do agree to exclusivity with a brand, make the contract will state the terms, define competitiors and the length of the exclusivity

To enquire about booking a model or influencer, email [email protected] or call 02 8005 4388