WINK are super proud of our girl Sarah Halloran who ran a fundraiser for the Butterfly Foundation's MayDay campaign. Read below as she takes us through how it all went!

In today’s digital world, one of the most effective ways of reaching and connecting with your target audience is through influencer marketing. Influencer marketing is when a company/brand partners with an individual to shape and drive consumer behaviour. Typically, the individual is a popular person in the industry, who is trusted by the target market, and can influence consumers to engage and use a brand’s product or service.

Take a moment to watch WINK's ever so talented Emily Keyes featuring in the collaboration promotion with Qantas and Bird and Knoll!