Gregory Jewellers, an iconic Australian jewellery brand with several boutiques across Sydney and Melbourne, was recently casting for their Christmas campaign shoot, "Feast of Brilliance," to feature in-store, cinema ads, and digital assets.

Social conversations and online content go a long way in converting consumers. Are you aware that over 60% of marketers globally work with about ten or more influencers on their campaigns?

One of the greatest social media phenomena of all time was arguably the failed Fyre Festival in 2016. Read all about how this changed the influencer marketing landscape here.