Join us as we follow Anna and Asha from WINK HQ as they take you behind the scenes into the Aboriginal Model Search National Finals.

While we all understand the power of social media to connect on a global scale, it has become a viable way for scouts to find and connect with models. In December 2014, IMG models launched the “We Love Your Genes” program which includes an Instagram account dedicated to scouting models on the social media platform using the hashtag #WLYG. And with the travel restrictions imposed because of the pandemic, scouting models on Instagram may become the new normal.

We are absolutely loving the results that have come from this campaign that we did with Rebel!