#DiverseTalentMatters with Apparent’s Simon Bloomfield
Simon Bloomfield is a recognisable face in the Australian creative industry. He has nearly 20 years experience in creative fields across a range of B2B and B2C sectors. With a passion for both creativity and results saw him rise from mid-weight copywriter to creative director of Euro RSCG Partnership’s integrated DM division in under 3 years. He then took over the creative department of Clemenger Proximity and helped it achieve consistent wins in both new business and national and international awards for creativity and effectiveness. Simon helped guide OgilvyOne Sydney – something of a sleeping giant – back onto the awards dais, locally and internationally, and led the creative output for numerous blue chip clients including American Express, Telstra, The Economist and Purina-Nestle.
Simon also been both a judge (x3) and Chairman of Judges for the Australian Direct Marketing Awards, judged the internationally renowned Caples Awards in New York, and was instrumental in the development of the Direct Marketing Creative School, a program designed to nurture young creative talent in the Australian DM industry.
He joined independent customer experience agency MercerBell in 2013 as Creative Group Head and in August 2014, Simon was promoted to Creative Director of MercerBell, taking up a more prominent leadership role within the agency.
During his time at MercerBell, he worked across numerous brands including Toyota, Foxtel and Qantas Loyalty, before this, he was the head of the creatie group for American Express at OgilvyOne for almost 5 years. With all of this under his belt, Simon is now an active industry participant and has guest lectured at ADMA Creative School and has also been a board member of Sculpture by the Sea, Australia’s largest annual outdoor scultpure exhibition.
It was a no brainer for us at WINK to get Simon on board our #DiverseTalentMatters campaign. His industry experience is something to be admired as he has been in the game long enough to see the slow movement towards the need for diverse talent in advertising. Take a look below at some of the best answers to come from Simon during our interview.