Daia X The Iconic 

Objective:

The Iconic is one of the number one fashion and lifestyle destinations in Australia. So when The Iconic needed to shoot their new Women’s Sport Campaign who did they reach out to? Wink of course. The brief was “light and bright, full of motivation and drive. Technical performance wear that makes you feel invincible”.  It was important that the model had experience shooting in athletic wear and also embodied the confident, fierce and cool look The Iconic is iconic for…see what we did there. 

Execution:

Daia Larie’s profile caught the attention of the client with her diverse style and wide range of photos showcasing her different looks. We sent through her Comp Card along with her Digi’s and not only did Daia land an awesome job, she also left a lasting impression with the client. 

Outcome:

The Iconic Sport Trade refresh Trade shoot is currently running across paid and owned media channels including web TVC’s, social, EDM and internal displays.  

CAMPAIGN IMAGERY:

For more information on how you can book WINK talent for your next campaign, email [email protected] or call the office on 02 8005 4338